How we work

A managed system, not a subscription you figure out alone.

This is the lifecycle every Nixel client goes through, from first assessment to a continuously managed engine.

Seven stages.
One engine.

Lead Reactivation and New Lead Management both work when the system is configured around the business, measured, monitored and improved over time.

01 · ASSESS

Assess

We understand your database, business, CRM, lead sources, economics and communication permissions before anything is switched on.

02 · CONNECT

Connect

The relevant lead database and systems are imported or connected: spreadsheets, CRM, sources.

03 · CONFIGURE

Configure

We build the AI knowledge, qualification criteria, messaging, journeys, automation and channels around your business.

04 · PILOT

Pilot

Controlled runs on selected segments first. Measured, monitored, safe.

05 · OPTIMISE

Optimise

Engagement, AI performance, qualification accuracy and messaging are reviewed and refined.

06 · SCALE

Scale

Strategies that prove themselves expand across the appropriate parts of the database and lead flow.

07 · MANAGE

Manage

Nixel continues monitoring, maintaining and improving the engine over time.

Journeys & automation
Configured nurture journeys inside Nixel

Configured journeys,
not blank tools.

AI knowledge, qualification criteria, messaging, journeys, automation and channels, all built around your business before anything is switched on.

Start by experiencing the engine yourself.

Before any assessment call, you can see exactly how Nixel analyses, re-engages and qualifies leads, in minutes, personalised to your business.