Insights
A calm publication for fast-moving technology. What matters, what does not, and why.
PLAIN ENGLISH
Seven announcements this week. One of them affects your business.
A weekly filter: what changed, what it means commercially, and what to safely ignore.
WHAT WE WOULD BUILD
When a custom system costs less than the software you already pay for
How to compare a build against a stack of subscriptions without guessing.
BUSINESS SYSTEMS
The hidden cost of software that does not talk to itself
Manual copying is rarely on the budget line, and usually the most expensive item.
FOUNDER NOTES
Should you build this yourself?
A short note on when internal building works, and when it quietly stalls.
PLAIN ENGLISH
How to assess a new tool in twenty minutes
Four questions that remove most bad technology decisions.
BUSINESS SYSTEMS
Protecting business knowledge when people move on
Operational knowledge is an asset. Most businesses store it in inboxes.
TITLES ARE PROPOSED · NO POP-UP ON ARRIVAL · EMAIL CAPTURE ONLY IN EXCHANGE FOR A GENUINELY USEFUL GUIDE