Insights

A calm publication for fast-moving technology. What matters, what does not, and why.

PLAIN ENGLISH

Seven announcements this week. One of them affects your business.

A weekly filter: what changed, what it means commercially, and what to safely ignore.

6 MIN · 24 JUL 2026

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WHAT WE WOULD BUILD

When a custom system costs less than the software you already pay for

How to compare a build against a stack of subscriptions without guessing.

9 MIN · 17 JUL 2026

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BUSINESS SYSTEMS

The hidden cost of software that does not talk to itself

Manual copying is rarely on the budget line, and usually the most expensive item.

7 MIN · 10 JUL 2026

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FOUNDER NOTES

Should you build this yourself?

A short note on when internal building works, and when it quietly stalls.

90 SEC · CAPTIONED

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PLAIN ENGLISH

How to assess a new tool in twenty minutes

Four questions that remove most bad technology decisions.

5 MIN · 03 JUL 2026

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BUSINESS SYSTEMS

Protecting business knowledge when people move on

Operational knowledge is an asset. Most businesses store it in inboxes.

8 MIN · 26 JUN 2026

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WRITING IN PROGRESS · THESE PIECES ARE NOT PUBLISHED YET