NIXELYou already paid for those leads. Let’s put them back to work.
Nixel uses AI to identify, re-engage, qualify and nurture dormant leads across email, SMS, WhatsApp and voice — reactivating your database and turning overlooked contacts back into active opportunities.
See how dormant leads can become active opportunities again. Prefer to look around first? Explore the product
Your next opportunity may already be sitting in your database.
These leads are not automatically worthless because time passed. Nixel helps determine which are still worth working — and works them.
HOW IT WORKS
From dormant record to qualified opportunity
YOUR NUMBERS
How much is sitting in your database?
Two numbers is all it takes to see what your dormant database is really worth.
You’re sitting on approximately £0 in recoverable revenue from leads you already paid for.
Book a call to recover it →Illustrative estimate based on conservative, typical benchmarks — not a guarantee. Your real numbers depend on your database, offer and market.
CLIENT STORIES
Revenue they had already written off
We had thousands of old leads sitting in our CRM that the team had stopped following up with. Nixel helped us identify which ones were still worth pursuing and brought qualified opportunities back into our pipeline.”
The biggest surprise was how much opportunity was already sitting inside our database. Instead of spending more on new leads, Nixel helped us re-engage old enquiries and turn previous conversations back into real revenue opportunities.”
I honestly don’t even know how they did it. We had leads sitting there for months that we thought were gone, and suddenly we were getting real conversations and opportunities back into the pipeline. It felt like finding revenue we’d already written off.”
Nixel worked through more than 13,000 leads in our database that we had effectively written off. Their system identified, prioritised and re-engaged the opportunities still worth pursuing. We recovered more than a quarter of a million pounds back into our pipeline without spending more on lead acquisition.”
THE PRODUCT
See the reactivation engine working
Nixel clients can watch exactly what the system is doing across their database — every lead, every conversation, every qualification decision, every recovered opportunity.
Full visibility from a phone, tablet or desktop.
WHAT THE ENGINE DOES
Organised around outcomes, not features
Find the opportunities worth revisiting
AI analyses and prioritises dormant records — so effort goes where value remains.
Personalise every reactivation
Business knowledge and lead context shape genuinely relevant re-engagement, not bulk blasts.
Work across multiple channels
Email, SMS, WhatsApp and Voice AI, depending on the strategy for each segment.
Qualify real intent
AI conversations determine whether a lead is genuinely interested — before your team spends a minute.
Keep interested leads warm
Automated nurture and intelligent follow-up stop opportunities disappearing a second time.
Return opportunities to sales
Qualified opportunities move into Nixel CRM — or straight into the CRM you already use.
MORE THAN A RE-ENGAGEMENT EMAIL
What one reactivation actually looks like
AI KNOWLEDGE
AI that understands your business
You provide the context — your website, offers, FAQs, pricing, sales material and qualification criteria. Nixel uses it to make every touchpoint accurate: outreach, conversations, qualification, nurture and Voice AI all speak your business fluently.
YOUR CRM STAYS
Keep the CRM you already use
Nixel includes its own CRM and opportunity pipeline. Or connect the Reactivation Engine to the CRM your team already works in — HubSpot, Salesforce, Pipedrive, GoHighLevel, Zoho and other supported systems — so qualified opportunities flow straight back into your existing sales process.
We don’t just hand you another tool.
Reactivation only works when the system is configured around your business. Nixel handles database setup, reactivation strategy, AI knowledge, qualification logic, campaign configuration, channels, automation, CRM integration, monitoring and optimisation. You get the application — Nixel manages the engine behind it.
QUESTIONS
The things everyone asks
Do I need to replace my CRM?
No. Nixel can operate with its own built-in CRM, or connect with compatible existing systems like HubSpot, Salesforce, Pipedrive, GoHighLevel and Zoho — qualified opportunities flow back into the process your team already uses.
What types of leads can Nixel reactivate?
Old enquiries, previous quotes, dormant prospects, past customers and other eligible records — depending on your business and your communication permissions.
Does Nixel just send emails?
No. Strategies may use email, SMS, WhatsApp, Voice AI, automated nurture and AI qualification, depending on what each segment of your database needs.
Can I explore the product before deciding?
Yes — the self-serve Nixel OS is free to explore. But most businesses find it faster to book a call: tell us about your database and we will show you exactly what reactivating it would look like.
Does Nixel run automatically?
The system uses AI and automation throughout — but Nixel manages and optimises the production environment. You get the application; we manage the engine behind it.
What does it cost?
Pricing depends on database size, integrations, communication channels and the reactivation infrastructure required. Book a call and we’ll scope it around your database.
Who pays messaging and AI usage costs?
External communication and usage costs — email, SMS, WhatsApp, voice and relevant AI usage — are handled separately from Nixel’s setup and ongoing management fees.
Already have a database you want to reactivate?
If you already understand what Nixel can do and want to discuss deploying the Reactivation Engine across your real database, book a call with us directly.
Book a Conversation